Blog
Practical notes on selling across marketplaces — no fluff.
Shopee and Lazada: selling in Southeast Asia
Two large marketplace groups serve several Southeast Asian countries, each with its own storefront, language, currency and logistics. Here is how to approach them without spreading yourself too thin.
Read the article →Mercado Libre: what sellers from outside Latin America should know
Mercado Libre is the largest marketplace group in Latin America, but it is not one market. Here is what to understand about languages, currencies, delivery expectations and payments before you list.
Read the article →Using AI to write product listings: what it does well and what you must still check
AI tools can draft titles, descriptions and attributes in seconds. They can also invent specifications and make claims you cannot support. Here is where they help and a short checklist for the human review.
Read the article →Getting ready for the year-end peak: a checklist for multi-marketplace sellers
The last weeks of the year reward sellers who prepared in October. Here is a practical checklist covering stock, price floors, tracking, messages and carrier dates, so volume does not turn into firefighting.
Read the article →Returns across several marketplaces: one policy, many sets of rules
Each marketplace has its own return windows and rules. Here is how to set your own baseline policy, track every return in one place and use return reasons to protect your margin.
Read the article →Product identifiers (GTIN, EAN, SKU) explained: why they decide whether your listings go live
A GTIN identifies a product in the world; a SKU identifies it in your own system. Confusing the two, or getting either wrong, is one of the most common reasons listings are held back. Here is how to keep them clean.
Read the article →Otto Market: getting started on a curated German marketplace
Otto Market is a curated German marketplace: you apply, you are approved, and German shoppers expect German-language data and reliable delivery. Here is how to approach it calmly and start small.
Read the article →Rakuten marketplace: what international sellers should know before listing
Rakuten is a global group with separate regional marketplaces, each with its own rules, language and onboarding. Here is how to choose one, prepare local product data, plan delivery and returns, and why starting small is the safer path.
Read the article →Zalando Partner Programme: what fashion sellers need to know
Zalando is one of Europe's largest fashion platforms. Its partner programme has strict expectations on brand, product quality and delivery. Here is what a fashion seller should check before applying.
Read the article →Fnac Marketplace: what international sellers should check before listing
Fnac is a long-established French retailer, and its marketplace is curated rather than open to everyone. If you sell from another country, here is what to check first: selection, French-language data, categories, delivery and returns.
Read the article →TikTok Shop: selling through short video, and the honest risks
TikTok Shop lets sellers sell inside short videos and live streams. The reach can be large, but the rules, the content demands and the account risks are very different from a classic marketplace.
Read the article →Allegro: the Polish marketplace most Western sellers overlook
Allegro is the largest marketplace in Poland and one of the biggest in Central Europe. It has its own rules, its own language and its own shoppers. Here is what a seller needs to know before listing.
Read the article →Kaufland: why it is worth a look before the bigger German marketplaces
Kaufland runs a large German marketplace backed by a major retail group. For sellers who already know their product, it can be a calmer place to start than the most crowded platforms.
Read the article →Selling on Cdiscount from abroad: an onboarding guide for international sellers
Cdiscount is a major French marketplace open to sellers from many countries. Here is what a non-French company usually needs to prepare, and how to start small.
Read the article →Walmart Marketplace for European sellers: what to prepare before you apply
Walmart Marketplace is open to sellers outside the United States, but the application is strict about documents and product fit. Here is what to prepare so the review does not stall.
Read the article →Why we bill by the week, and why most software does not
Monthly subscriptions are the default in software. For a business that is still finding its rhythm, a monthly commitment is often the wrong size. Here is why we chose weekly billing, and what it changes for you.
Read the article →How eBay's seller rating really works, and the three numbers that matter
Feedback stars are not what determines your visibility and payout speed. Three defect rates do. Here is what they measure, how fast they move, and how to keep them clean.
Read the article →Amazon to eBay repricer: what actually matters when you choose one
Every tool promises "automatic repricing". The differences that cost you money are in the details: check frequency, price floors, out-of-stock handling and what happens when Amazon changes its page.
Read the article →How to sell on five marketplaces without doubling the work
Every extra channel adds listings to maintain, prices to watch and orders to route. Here is the setup that keeps one person in control of five stores.
Read the article →Out-of-stock: the silent margin killer
A listing that sells while the supplier has no stock costs more than the sale. What it really costs, and how to make it impossible.
Read the article →Tracking numbers: the small task that decides your seller rating
Marketplaces do not measure how fast you ship. They measure whether a valid tracking number was uploaded on time. Here is how to never miss one.
Read the article →Running several Shopify stores as one operator: structure before scale
A single Shopify store is simple. Five stores under one operator become a data problem. Here is how to structure product data, stock and pricing so growth does not turn into chaos.
Read the article →Etsy and the handmade marketplaces: when reselling there makes sense
Etsy is built for handmade, vintage and craft goods. Resellers can still find a place there, but only with the right kind of product and a clear story. Here is how to decide.
Read the article →Bol.com for non-Dutch sellers: rules, language and what gets accounts suspended
Bol.com is the largest online retailer in the Netherlands and Belgium. Foreign sellers can join, but they need to respect its language, delivery and service rules from day one.
Read the article →